Item Coversheet
City of Independence
AGENDA ITEM COVER SHEET
Approved

Agenda Title:

Council action is requested for approval of City Communication Calendar.
Recommendations:

At this time, staff seeks approval from the Council of this list or any guidance on dates to remove or add as deemed appropriate by the Council. Once approved, these dates will be added to the Content Calendar and items will created for them as part of the communication and education efforts of the City.

Executive Summary:

Communication plays a key role in the regular engagement of our residents, businesses, visitors, and stakeholders. Communications and outreach routinely rank within the top three priorities on resident surveys.  

 

Each year the City of Independence Communication’s Division produces thousands of graphics, posts, and educational pieces. The Division uses national day, week, and month celebrations to assist in the creation of this content.

 

Our social media platforms are regularly reaching more than 60,000 people on a daily basis, direct follows have nearly quadrupled in the last 6 years. We have seen regular growth in engagement including likes, shares, and comments. Maintaining a consistent presence on social media platforms improves our performance on these platforms and grows our reach without having to spend additional funds.

 

To ensure the Division is meeting the areas of focus the City Council wishes to emphasize, it is proposed an annual calendar would be reviewed and approved by the Council. In the future, this calendar will be provided in December for the following year.



Fiscal Impact:

This item has no fiscal impact.

Department:          City ManagerContact Person:          Meg Lewis


REVIEWERS:
DepartmentAction
City Managers OfficeApproved
Finance DepartmentApproved
City Managers OfficeApproved
City Clerk DepartmentApproved

Council Action:          Council Action:         

ATTACHMENTS:
DescriptionType
Proposed Content Calendar Items 2023Backup Material